ground transportation new york

3 Key Principles for Truly Understanding Your Clients


Over the years, our Hamptons limo service has come to the conclusion that the only way to truly enhance your clients’ experience is by fully understanding them. This is also one of the most effective ways to foster loyalty. Most successful businesses rely heavily on the information they gather from their clients to develop their market strategy and we dare say that this is the reason why they are so successful. Therefore, it is safe to conclude that having a comprehensive understanding of your client is the key to success in business.

Having learnt this lesson early on, our Hamptons airport shuttle service is always committed to understanding every single client on a more intimate level. We take the time to engage you and understand what it is you need and what it is you expect from us. We then tailor a custom service for your specific ground transportation needs to guarantee that you are exactly where you need to be when you need to be there. This is what has solidified us as a top tier concierge car service with a high level of consumer retention. Consider contracting our car service for all your transportation needs as well as those of your clients this year.

Now, let us have a look at the general principles you can apply in order to truly understand your client as well.

Play Back the Message

Take the time to say nothing and once you are certain you have understood what the client is trying to say, play back the message in your head then paraphrase it outwardly to the client and, from their response, you will be able to assess whether you have really understood the message they were trying to put across. Playing back the message only confirms that you understood the client, but the real value of playing back the client’s message lies in embedding the message in your memory, ensuring that you do not miss out on any important details when it’s time to delivery.

Listen Some More

When we speak, we only repeat what we already know, when we listen, we learn something new. Once you have relayed the paraphrased message to the client, they will most likely offer additional information that builds up on the initial message. Keep an ear out for this because this is where the detail in the message usually lies; the nitty-gritties of their needs.

Seek Out their ‘Why’

Even in business, our business canvas models prove that once you have understood the purpose of the business, everything else falls into place. The same applies with clients; once you have understood what drives them, it is easy to figure out what they need even before they have even confirmed it to you. What reasoning do they apply when seeking out your product or service? What benefit are they hoping to accrue from your product or service? Then, finally, how can you make that benefit a reality?

Posted on Jan 15 2019

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